PART 3/4: How To Launch And Manage A New Business In Only 15 Mins A Day

Podcast transcript

Hello, and welcome to part 3 of our 4 part series about launching and managing a business in only 15 mins a day, to allow you to start a new business alongside your busy schedule.

Let’s continue right now with…

Day 16: Create a Twitter account

Twitter is a fantastic way to keep a running commentary about your business as you can project short snippets of your company’s activity to potential customers. Remember, that social media is in fact social so make sure that you are actively engaging on the platform as well; which means re-tweeting, liking and commenting on other people’s posts (make sure the pages you interact with are on brand). Start a Twitter account today, again keeping the name similar to your company name then fill in the required fields of information to finish setting up your account. 

Day 17: Start your first blog post

Content is king. Today we are starting a blog post. Setting up a blog is fantastic as it can both educate potential customers about your services as well as bring organic traffic to your website from search engines like Google. All Startup Streams stores on Shopify come with a built in blogging engine meaning that you can setup a blog effortlessly. Decide what your first post should be about. You will want to concentrate on something which is interesting, attention grabbing, relates to your business and has a call to action at the end to focus customers towards your product(s). Once you have the theme and title in mind, structure the content of the blog post, and as we shall spend the next 3 days writing a blog post, plan no more than three paragraphs with a conclusion at the end. Spend your time today brainstorming only. 

Day 18: Write the intro and first paragraph

Start you blog post today with an introduction to your topic. You will want your blog post to respond to a problem with a solution (which you sell of course) and make sure that you are ‘speaking' to the customer. Also focus on the language you use - will you be formal or informal? How does it match your brand?

Day 19: Continuing with the Blog post: Write the second and third paragraph

Spend today writing two additional paragraphs, the core section of your content, and make sure each paragraph attends a problem solved by your solution. We recommend using the point, example, explain writing technique to help your content flow.

Day 20: Blog post: Write the conclusion with a call to action

Finish your first blog post today and make sure that you sum up your key points with the ending pointing towards your product(s) as the solution to your customer’s problems. Here you can link to your product(s), and that is how to do content marketing! If you do find yourself with extra time, I recommend circling back to improve the SEO of your store by interjecting keywords. Go to startupstreams.com to find out more about SEO.

Day 21: Blog post: Proof read and publish

They say your best proof reading is done after you hit ‘send’. Make sure you read through your work, fact check any figures you used and when you’re ready then hit publish. Rinse and repeat this formula for making more blog articles. You may aim to write 2-4 a month or you could outsource to cost effective article authors on freelancing platforms like Fiverr or Upwork.