“We are here to kickstart your ecommerce ambitions by providing you with a range of ecommerce stores in the most popular niches whilst providing you with a fully functioning business complete with products to sell saving you time, money and effort in the process."
“We are here to kickstart your ecommerce ambitions by providing you with a range of ecommerce stores in the most popular niches whilst providing you with a fully functioning business complete with products to sell saving you time, money and effort in the process."
...Continued. How to find the best name for your new online store?
Podcast transcript
In my last podcast, we heard of five top tips for naming your business. Let’s continue by get into another 5 tactics you can use to find the perfect business name…
Get feedback for your ideal business name
Everything looks good when it is written. Make sure you say the name out loud and see how it feels. Ask people around you if they can easily pronounce it upon hearing. Then ask them what they think it means. If they struggle to pronounce it (we would have been told that Olympvs isn’t obviously pronounced as Olympus if we asked more people), then it’s time to go back to the drawing board.
Pro tip: Use a mixture of asking people to write down your business name upon hearing it (this will help gauge how well referrals will find you in search), and asking others to pronounce it after you have written it down. If both groups say and write it the same way, you are onto a winner.
Make sure your business name doesn’t have a negative side to it
What I mean by this is that you should make sure that your business name, especially if original and quirky, doesn’t have an ulterior meaning. Think about when Facebook officially changed its name to Meta, and the backlash it got from Israel. The word ‘Meta’ means ‘dead’ in Hebrew.
An accidental name affiliation: Corona beer was the butt of the joke for many memes over the period of the pandemic. One Instagram follower posted that Corona should change their name to something with fewer negative affiliations, "like Ebola”. Of course, when Corona was established in 1925, it had no idea that a worldwide deadly pandemic would have the same name almost 100 years later. But although a rise in Google searches did show people searching for “beer virus” and “corona beer virus”, sales actually rose by 13% in 2020. It seems there really is no such thing as bad press?
Does your ideal business name make you happy?
You are the ultimate decider for your business name, so say the name and ask yourself if this really stands for everything you have dreamt your business could be – if it doesn’t make you happy then follow your heart to make any changes.
I am personally pretty chuffed with the name Startup Streams, and as you will be blasting your new business name all over social media, on your website, your business cards, your email signature… it is important you have a name you can personally get behind and be happy to be your business’s number one fan.
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Check if your ideal business name is available as a domain name.
Even in 2022, it is highly recommended that you have the company's domain name as a ".com" instead of using alternative names such as .net, .org, .biz, and other possible domain extensions. That said, .io and .co have become far more common and accepted as domain extensions with status.
Customers tend to associate .com domains with a more mature business. Go to GoDaddy or similar and see if you are lucky. There are chances that someone will already have the .com name you want, but many domain owners are willing to sell their name for a reasonable price – so get on and see what you can get.
How we do it: When we come up with business names for our Startup Streams members, we focus our searches around a .com domain name which has no more than 3x words - all of which are main focus keywords for their chosen niche to aid with SEO whilst clearly telling their future customers what they're all about. As an example, we may call / have called our Premium Diet Guides businesses as 'DietDecider.com', 'SelectDietPlan.com' and 'PickDietPlan.com' - easy to remember, say and spell.
Once all due diligence and business name checks are complete, don’t wait too long.
If you have done everything to find the perfect business name – don’t wait. As soon as you have received the feedback, made the changes, and you're happy with the outcome – set the name, start your business and watch it grow.
Lesson learned: We have seen a few times in the past 2 years when we have setup a new Startup Streams store for one of our members and within the 24 hours of a member telling us what business name they wish to use and whilst waiting for us to make the store for them, someone else has bought the domain name they wanted - almost unbelievable! If you find an awesome business name, my advice is to buy it. Domain names are relatively cheap and if you don’t end up using it, you can sell it on by using domain name selling platforms.
Bonus tip: Do what Netflix did.
Find two words which resonate with that you want your business name to portray.
Netflix wanted to get across you can flick across films on the internet. This turned into two words: Internet and Flick, which in turn became Netflix.
So find two words which resonate well with what you are selling and use a thesaurus to convert these two words into multiple words with the same meaning. You can then pick and choose from your answers to create a powerful, unique business name.
Still struggling to find a business name?
If you don’t have a business to name, head to StartupStreams.com and buy any of our pre-made ready to grow businesses for sale today.
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