The best ways to promote a new Startup Streams Shopify store
Your Startup Streams Shopify store is running but what do you think can add rocket fuel to your business? Promoting your business the right way is half the job – so let’s find out the best ways to do it...
1. Use SEO to promote any Startup Streams store
Your content plays a very big role in your success. The way content on your store is organized is crucial to the success of SEO. You might be saying, who cares? But SEO is essential to promoting any business over the long term.
SEO, or search engine optimization, for online stores is always overlooked. Why is that? This can be time-consuming and people are always worried about getting as much traffic as possible at a time, regardless of long-term goals. To make your store work – make sure you have a blog section as it can really do wonders.
Do you sell gardening ebooks? Write a short article about the products you sell and a little how-to guide which can help the reader understand your product better and also push your store upon google users searching for the information you provide.
The keywords you use play a vital role to reach people. For example, someone may be looking for a keto guide in USA. Keywords for this search are keto diet and US. For your store to rank higher in search results, you need to identify the keywords customers can use to find your products and add these keywords to your content. You can use online tools to get keyword suggestions and see how often these are used in search queries.
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2. The lasting power of social media:
Making your store social media famous is hard if it is not done the right way. Ultimately, the more people it reaches, the more it affects the growth of your business. Good promotion on social media can maintain consistency and clarity by getting people to trust you, wait for your pre-releases, and really know what’s going on with your business. If you're selling a product that looks good in photos, developing your own social media account on Pinterest is what will give you noticeable growth. You can take some catchy pictures of your product and post them several times a day or hire someone to keep a check on your social media accounts.
When you start seeing an increase in social media followers, it means you are starting to receive targeted clicks – which won’t ever go to waste.
3. Email List building is far from dead
The cheapest and best way to get free traffic is through an email list.
You can use services like MailChimp and Klaviyo, or just manually add existing customers to your Shopify customer list – this can build your mailing list where you can send emails about new product launches and attract customers - all this without any cost.
Remember that the most likely people to buy from you in the world are those who already have - hence the power of retaining and building an email list.
4. Those mythical Influencers
When you look at celebrities and other and other famous people wearing or doing something, you're more likely to do that - it’s called social proof. The influencers you see on social media have tens of thousands, if not millions of followers on Instagram, Snapchat, or YouTube. These people have formed a natural audience. That's why they're called influential people.
Go on social media and try to find influencers related to your niche. Try to find a highly interactive account. Don’t fall for an account with 500,000 followers and very few posts, there is a high possibility that they use bots. View accounts with a 10% or higher engagement rate, even when the following is less than a huge number.
The next thing you have to do is contact these accounts. You can try sending them your product for free to use and encourage them to post images and videos using your products. There is no better advertisement than normal people promoting your product.
Ask for prices and provide them with images of your product (using tracking services like URL shortening, private brand URLs, APIs, link management, etc.) and you are good to go.
5. Facebook, duh!
We already know that Facebook allows users to segment audiences, but let's take a closer look at the options available. Based on demographic targeting, you can target a specific income, education level, life events, interpersonal situation, or business target audience. You can search for customers based on your interests (favorite entertainment, sports, hobbies, shopping habits, etc.). In addition, it depends on purchasing behavior, intentions, use of equipment, etc. You can also contact customers accordingly which is why Facebook is a good way to promote your Startup Streams Shopify store.
The main reason for this is that Facebook likes to drastically change the way we work and our targeting, which is the increasing demand for different and new things. To promote something on Facebook, I would recommend that you get high-quality promotional images and videos. Perfect ad copy whether you're telling stories or talking about products. The best profit is earned when people are emotionally invested in your product. You can use Facebook Pixels to set up conversion tracking (lots of tips on Shopify and Facebook).
In the end, your Startup Streams Shopify store will be running faster than Bolt and making you earn money easily. Bid your farewell to bad days because you are about to get some sales.