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Marketing Dictionary: Do you know the lingo to succeed in business?

Marketing, marketing and marketing – that is all we hear in the ecommerce world these days. Welcome to our intro to marketing dictionary. Read on to surf through many useful marketing terms…

 

Analytics

Marketing analytics is a term that measures, manages, and analyzes marketing effectiveness to maximize and optimize return on investment (ROI). Understanding marketing analytics can help marketers promote their business more effectively and minimize the money they spend on marketing online.

 

Blog marketing

Blog marketing is a content marketing strategy. Blogs are an important part of inbound marketing as they can help with multiple programs at the same time, such as website visits, ranking leadership, and leads.

 

Churn Rate

In most cases, it is expressed as the percentage of service subscribers that end their subscription within a specified period. So, basically, this is the percentage of customers who have stopped doing business with your organization.

Measure the number and value of customers you have. To calculate the churn rate, divide the number of customers lost in a period by the total number of customers at the beginning of the period.

Dynamic Content

Dynamic content is web content that changes based on user behavior, preferences, and interests. For every user, the dynamic content is different and it is usually based on what they search for and other contributing factors.

 

Engagement Rate

This is a popular social media indicator used to describe the number of interactions (likes, reposts, comments) on a certain piece of content. This interaction shows that your post resonates with fans and followers and that is how engagement rate is derived.

 

Form

Where do visitors of your website provide information in return for your offer? It is using forms. This is a way for visitors to become valuable potential customers. We recommend that you only request information from potential customers to effectively track and qualify them.

 

Guerilla marketing

Guerrilla marketing is an advertising strategy in which a company uses unexpected and/or unconventional interactions to promote products or services. This is a kind of advertisement with leaves people in a state of surprise.

 

Hashtags

Hashtags are a way for you and your readers to communicate with each other and discuss specific content on social media. Content publicly is shared on Twitter, Facebook, and Instagram and can create a following which can gather leads and strength.

 

Inbound Marketing

Inbound marketing refers to marketing activities that attract. It's all about getting customers' attention, making it easier for them to find your company online, and directing them to your website by creating interesting and useful content.

 

Keywords:

How many times have you heard this? Many times. Though it is very common, many of us don’t understand what it actually means and how important it is. Keywords (sometimes called "keyword phrases") are topics that are indexed in search results by engines such as Google, Yahoo, and Bing.

There are two parts to choosing keywords to optimize your page. First, you need to make sure that the keyword search volume is large and it's not difficult to rank. Then make sure it matches your target audience.

 

Lead

In short, a lead is a potential customer or an individual or organization interested in your product and service. Lead acquisition is an important part of the process of converting people into customers and is between the second and third phases of the broader approach to inbound marketing.

 

Monthly Recurring Revenue (MRR)

What it says on the tin: The monthly recurring (MRR) is the company's reliable and predictable monthly income. How many subscribers do you have and what do they pay you each month? Now subtract the amount expected from your churn rate, and you have your MRR.

 

No-Follow Link

No follow links are links that do not count on the page, do not increase PageRank, and do not contribute to the page's position in search results.

 

PPC

PPC (or Pay Per Click) is an advertising method where advertisers place ads on (such as Google AdWords or Facebook) and pay for that ad space each time a visitor clicks on the ad.

 

Qualified Lead

A person or individual that has connected with your company and is interested in obtaining information about your products or services.

 

Return on Investment (ROI)

When investing in a business, ROI can help you understand how much profit or loss your investment is bringing. Return on investment is a simple ratio obtained by dividing the net return (or loss) of an investment by its value.

 

Sender Score

It is an Email marketing term; means that the reputation level of the IP address of each outgoing mail server ranges from 0 to 100. Before deciding what to do with the mail, the mail server checks the sender's score. A score higher than 90 is good.

 

Word-of-Mouth (WOM)

People talk about how good McDonald’s fries are compared with Burger King – they are basically spreading word of mouth. Technically this term refers to verbal marketing, but today it also refers to online communication. In the marketing dictionary, WOM marketing is inexpensive, but requires work and requires the use of many components of inbound marketing such as product marketing, content marketing, and social media marketing.

navigate_before Post by Eddie Eastman, CEO Startup Streams

“We are here to kickstart your ecommerce ambitions by providing you with a range of ecommerce stores in the most popular niches whilst providing you with a fully functioning business complete with products to sell saving you time, money and effort in the process.

Our mission is to maintain our excellent 5 star reputation as the go-to provider for new ecommerce stores, designed for new entrepreneurs. We provide excellent service for all Startup Streams entrepreneurs and I look forward to doing so for you today.”

Find out about Startup Streams here.

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