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Launching a Website on a Budget: A Short How-To Guide
Launching a website can save you from the huge costs often associated with an offline business. It not only removes expensive offices, retail space, long-term rental liabilities, etc. but you can eliminate the need to spend money on inventory - true with stores which sell digital products. An online website increases your reach. With online stores, the profit is no longer limited to the number of customers who can actually visit your office/shop. Your website can reach people in cities, states, and even abroad, eliminating all geographic restrictions.
Now, that we know how all of this is good for us, how can we launch our website on a budget? Well, that's a million-dollar question but don't worry, this article can be all the help that you will need.
Plan things – Launching a website on a budget:
It would be dumb of me to say that you can do this and that and taddaa, you will have a website ready. The first and the most important thing you need to do is plan all the things that you need. This avoids wasting time on unrelated tasks. Planning your website or business allows you to control everything. With a plan, you can make choices and decisions instead of letting everything happen by chance. Even worse, you can let others decide for you.
With a plan and a proper sketch of how you want things to come out, let's talk about the things we will need to do the right way.
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Find the best hosting for your website:
So first. You need a web host to host a website on the internet. If you haven't set up the necessary server at home, you may be looking for a web host that suits you.
Choosing the right host for your website can make or break your career so you must choose the right one. Therefore, if you are using WordPress, it is highly recommended to use WP Engine as this site offers fairly reasonable registration, costs $25 per month. But at the same time, you can take advantage of many excellent features, but if this doesn’t fit your needs, we have other great options as well. Pantheons also have a basic starter package for $41 a month and I've heard a lot of good things about them. Additionally, Our preferred ecommerce platform is Shopify costing $29/month. You can cancel or pause your store at any time and there are no long term commitments.
It is high time that we work smart and not hard.
Choose a well-suited CMS to manage your customers:
If you ask me, I would recommend using an open-source content management system to keep your budget within the limits. CMS is one of the most effective ways to manage a website/blog. You can create multiple user accounts, manage thousands of blog posts and pages, use custom-designed themes, and more tools to create the ideal website. You can use the right CMS to manage everything from color to content. And to do it efficiently, we have something to offer. You can surf through WordPress, Joomla, Drupal, and impress CMS. They all have their advantages but can be very friendly on the pocket.
Build a website from scratch (or buy a ready-made one):
Once you've strategically chosen the platform to build your website, start with the following steps:
Choose the domain name and theme to create a website, Theme customization (color, font, header/ footer), plan and customize website navigation (header menu), add content such as text and images to each page, and launch your website publicly and share it with the world via social media and other media. To make things super easy, we at Startup Streams have already done the leg work, and have 100+ pre-made businesses for sale right now!
There are millions of resources available to help you build your own website. Video platforms like YouTube provide thousands of training videos that you can use to help you complete simple and complex tasks. If your problem is too complex, you can use resources like Upwork and Fiverr to connect with the local community and freelancers in the neighborhood, instead of paying web developers to complete the task at a much higher price, people on these websites offer their services at cheap prices.
How to advertise your business:
At this moment your website should be visually appealing and running now, the only thing you need is to attract as many people to your website as possible. You can spend a lot on marketing and search engine optimization, but it is not necessary to follow the crowd.
You can increase website reach by including targeted keywords. You can also create blog content, maintain a social media impact, and invest in pay-per-click advertising to attract more visitors to your website and this process isn’t expensive. Remember the importance of using targeted keywords. You want to add the words and phrases people use to find your business on Google. As a cherry on top, when the keywords you want to use are highly competitive, pay-per-click advertising can help your website rank higher in search results.
If you follow what everyone is doing, you will be left with empty pockets and bank accounts – if they are investing huge amounts, that’s because it is their budget. Launching a website on a budget doesn't require a degree, all you need is good knowledge on how things work the efficient way and what you are really looking for in your website.