Your marketing strategy needs to involved experimentation. We at Startup Streams experiment at least 3-4 times a month, every month; with new ads, copy, and platforms. How do you know what works for you until you try it?

Last month, we tried Billo. Billo is platform which links you up with people in the US who will make a video for your business in exchange for free product. The platform fee per video is $59. I thought this service and price seemed very reasonable and decided to see if the experience and results would be worth pursuing to include in our main marketing strategy.

Please note that this post is not sponsored by Billo, nor includes affiliate links. This is a genuine experience.

Getting started: You can start a campaign by stating what your goal and scenario is when you sign up for Billo. You can then provide direction for the actor to consider and you can provide 3-4 sentences which the actor must mention in their video. This may be something along the lines of “Get 20% Off Today”. You can also choose what platform the content should be made for and what dimensions: I chose to make a TikTok ad (why not?) at a 9:16 dimension ratio. This can also be used on YouTube shorts and Instagram stories. 

My brief read as follows:

Scene #1: "Secret! Want to make money on TikTok within 24 hours?”

Scene #2: "1. Go to StartupStreams.com" (Show website on your laptop/desktop)

Scene #3: "2. Pick your favourite pre-made business" (Pick your favourite business (100+ to choose from) and show)

Scene #4: "3, Order and you’ll get your store within 24 hours." (Look super happy / amazed)

Scene #5: "4, Add the link in your TikTok description and sell the included products to your TikTok audience" (Show adding link to your TikTok page)

Scene #6: "Bonus secret! They even have a lifetime membership option, so you can startup as many businesses as you want."

There are various upsells you may consider such as singing up for a monthly subscription, whether you want your logo included, as well as music and motion graphics (although I found cheaper alternatives to adding graphics and music to TikTok videos on Fiverr).

5 days after submitting my brief I had 20-30 people to chose from, who had applied to receive Startup Streams Lifetime Membership in return for a custom video which they would make for me to use in my marketing efforts.

I decided on one actor, sent them details to join Startup Streams and within a week, I had a ready to use ad.

You can see the results here.

I hope this little experiment helps your own marketing efforts with our Startup Streams pre-made, ready-to-grow businesses?

If you do want to use Billo, I used the 15% off discount code: ECOMKING15 at checkout (I think this is an affiliate link, but not ours! We just want to save you 15% off, so hope the code still works!).