5 Pre-Launch Marketing Tactics Which Actually Work
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These days, it seems that every startup business is releasing a new product or service with an accompanying media campaign. However, with so many products being released, it can be difficult to stand out from the crowd.
In the past, marketing prior to a product's release has been considered a necessary evil. Today, it is a necessity for success. We're giving you five pre-launch tactics that actually work...
1. Giveaway your product
Product giveaways are effective in pre-launch marketing campaigns because they help generate interest for the product before it launches. Furthermore, by giving away an item related to the new product, consumers are more likely to purchase the new product out of curiosity when it is released.
This is because consumers can be loyal to brands that they like when they see them give away products, even if they have not yet tried the new product.
2. Host an event
Event hosting is an effective form of pre-launch marketing because it allows the public to see the product in person before purchase, which appeals to customers who prefer to feel or touch products before they buy them. Event hosting also helps establish a brand's credibility by educating customers about the product and company.
3. Contact your competitor’s customers
A company’s competition is the other company in the same industry, and understanding your competitor’s customer base will help you make strategic decisions about how to expand your business. Competition is a concept that has been around as long as commerce has. As businesses evolve and grow, it can be difficult to keep up with what your competition is doing if you don't know who their customers are.
You can find your competitors customers by finding their accounts on social media and following and linking customer's content whilst messaging them and helping them with their problems by providing your solution.
4. Seek out customers on social media
The following is a list of methods for finding customers on social media:
● Searching: by using popular, or generic search terms and keywords in the social media platform to find potential leads.
● Created lists: create custom lists of people to find when looking for new customers on social media.
● Groups: create groups with certain interests, such as “small business owners in New York City” and only allow members who match that interest into your group.
5. Send your product to influencers
Influencer marketing is the process of aligning with influencers on social media to drive brand awareness and engagement. The idea is to use someone who has a large following and credibility in order to bring your product to their followers while also positioning you as a thought leader in your industry. For example, if you want to promote a new shoe line, you would recruit an influencer within the sneaker community and have them wear your shoes in one of their photoshoots.
Conclusion: 5 Pre-Launch Marketing Tactics Which Actually Work
In conclusion, marketing your product before launch is crucial to making sure that you have a successful business. Having a plan before starting will help mitigate the risk of having an unsuccessful business, which can be devastating for both investors and employees.
When marketing your product before launch, one should take steps to find out what the consumer wants. Look at their pain points and talk to them about their day to day lives. If you know what they need, you can fill that gap in the market with your product.